It has been confirmed that the Research In Motion Ltd (NASDAQ:BBRY) Z10 smartphone will hit the shelves in the US on the 22nd of March, with the help of carrier partner AT&T. This piece of news was instantly reflected on the stock, which went up more than 10% in Monday morning trading.
Leaked reports a week back, the tentative launch window issued by the company earlier, and now the date, will help in giving the new touch-screen smartphone a relatively open window to gain some traction with customers. The company is likely to face lesser competition in retail channels for a while as it strives to reach out to consumers and business customers, because spring time is not a major period for smartphone launches.
But BlackBerry has to buck up eventually as a big league launch is set for later this week. The Samsung KR: 005930 will lift the wraps on its latest iteration of the best-selling Galaxy line of smartphones. Samsung is also hosting a news conference inNew York Cityon Thursday night, which is expected to showcase the Galaxy S IV. The device will not be available on the market right away, but even so, BlackBerry faces the risk that Samsung may unveil a device that compels potential customers to wait and maybe bypass the Z10.
Over the last few years, Samsung has emerged as the main competitor for BlackBerry. The former is the main sponsor of Google’s Android operating system, which accounted for nearly 69% of all smartphones sold in 2012, up from a market share of 49% the previous year. The BlackBerry platform on the other hand, plummeted to 4.5% from a 10.3% share during the same time period, as per data from IDC.