Research In Motion Ltd(NASDAQ:BBRY) is at the beginning of a very long haul as the struggling smartphone company is trying to make a comeback since ages. Early sales of the next-gen BB 10 smartphone appeared to be strong. However, a series of subsequent claims hinted at the fact that limited supply was to be blamed for a number of BlackBerry Z10 stock-outs in Canada and the United Kingdom.
Everyone knows that sales figure of the new Z10 till is not to be ridiculed, but reports reveal that the BB Z10 is outdoing the Samsung Galaxy S III and the iPhone 5 at a popular retailer in Canada. BGR has confirmed this news to be an early indicator of BlackBerry’s success. One-third of UK sales of the Z10 and half of the sales in Canada have been made by people coming from other platforms.
Todd Coupland of CIBC has reported a month back that 50% of pre-registration for the BlackBerry Z10 in Canada were recorded from users, who had never used BlackBerry devices before. Since interest does not necessarily translate to sales, it is not yet clear if the company will be successful in getting users of Android and iPhone devices to use Z10 after its release.
A number of top executives of BlackBerry have confirmed the news that half the sales of BlackBerry Z10 in Canada have been made by new users from other operating systems. Another key market for BlackBerry is the UK, where one-third people to have bought the phone never owned a BlackBerry before.
Early reviewers seem concerned that while the new operating system of BlackBerry has shown potential and the Z10 has proved to be an incredible attempt for a comeback, the new OS has not offered any compelling differentiation from the previous operating systems that might drive users away from the Android and iPhone smartphones.
BlackBerry has not commented on this matter.